On 1 November, Linköping University hosted Digital4Business (D4B) Day, an event designed to introduce prospective students and industry representatives in Sweden to the Digital4Business Master’s Programme. The focus was on presenting LiU’s two modules within the programme, AI for Business and Cybersecurity for Business, and offering opportunities for discussion about the skills and competencies required in an increasingly digitalised European economy.

The D4B Day was organised alongside the LiTHeHax LIU-CTF Halloween Edition, one of LiU’s largest annual cybersecurity happenings that consistently draws substantial interest from both students and professionals. This placement ensured steady footfall throughout the day and enabled D4B information to reach a broad group of individuals interested in cybersecurity and emerging digital technologies. Attending organisations included:

• Linköping Science Park
• IEEE Sweden
• Women4Cyber
• FRO
• IEEE Young Professionals
• IEEE Foundation
• FOI
• @Cyberly
• BEiNG-WISE
• ISACA Sweden Chapter
• HiQ
• IEEE Region 8 Women in Engineering
• ELLIIT
• Sectra

Throughout the day, teachers from the AI for Business and Cybersecurity for Business modules hosted a dedicated Digital4Business information booth, engaging actively with visitors. Faculty members answered questions about the programme’s structure, content, and application process, and participated in discussions on AI adoption, current cybersecurity issues, career trajectories, and digital transformation challenges in Swedish industry. Visitors were invited to register their interest, and many left their contact details for updates and application information. D4B informational flyers were distributed widely, reaching audiences across Sweden by the end of the day.

The main programme presentation took place in the Ida Lovelace lecture hall, attended by more than 140 participants. The session provided an overview of the programme’s aims, learning outcomes, structure, and broader European ambitions, and it sparked strong interest and a lively Q&A.

Following the presentation, an informal coffee meet-and-greet was held with LiU faculty involved in the D4B modules. This offered a quieter setting for prospective students and potential industry partners to discuss academic expectations, internship possibilities, and future collaboration opportunities.

Overall, D4B Day significantly raised awareness of the Digital4Business Master’s Programme within Sweden, particularly among those considering further study in digital technologies or seeking to strengthen their digital skills. The event enabled direct engagement with potential applicants and reinforced LiU’s role in advancing Europe’s digital capabilities.