Posted on May 23, 2025
Technology is reshaping the workplace rapidly, so there’s also a rising demand for digital skills, and efficient education that delivers real, measurable career outcomes. The Digital4Business programme has been developed to meet this challenge head-on.
Created through close collaboration between four leading universities and global industry partners, D4B is built around a clear goal of preparing professionals to lead digital transformation in practice, not just in theory. Digital4Business integrates teaching, mentoring, live business projects and career support into a single connected learning experience.
Built with business, not business as usual
As D4B Coordinator Prof Horacio González-Vélez of the National College of Ireland explains, “Students will be embarking on a journey that was designed with industry in mind and with the latest advancements in technology in Europe and across the world.”
That industry connection is what sets Digital4Business apart. It’s a programme that pairs academic rigour with employability as an integral part of the learning experience.
Every course component is aligned with real-world demand. You won’t just study cybersecurity, generative AI, or data science — you’ll apply those skills in hands-on projects, solve challenges set by actual companies, and get mentoring from professionals who live and breathe these fields every day.
As Kim Schierke of Schuman Associates notes, “With strategic inputs from global industry leaders like Adecco and Akkodis, graduates are academically proficient and ready to lead digital transformation initiatives.”
Career evolution, not just graduation
The programme’s Employability Strategy goes beyond simple conveyor belt job preparation — It’s about growth, transformation, and real momentum. Students gain practical tools and a wider perspective on their professional potential, including:
- One-to-one coaching to support specific career goals
- Group webinars on digital reputation, networking, and interview strategies
- Mentoring from experienced professionals in the digital sector
- Consultancy-style projects with live business briefs
- International hackathons with industry involvement
- Hybrid networking events that connect learners, alumni and employers
Designed to close the skills gap
D4B was developed to address specific gaps in the digital talent pipeline. Its flexible online structure makes it accessible to professionals at different career stages, supporting both progression and reinvention.
According to Sara Toticchi from the Adecco Group, “It is a great opportunity for talent; candidates and professionals to upskill in advanced digital skills and achieve a joint Master’s degree recognised at the European level. We will support the programme with a dedicated employability programme to make the world a better place to work.”
This strategic focus on employability is backed by the numbers. The EU needs 20 million skilled ICT professionals by 2030. Digital4Business was built to respond to that demand, directly and decisively.
Lifelong learning meets long-term results
What happens after graduation matters just as much as what happens during studies. That’s why D4B supports students well beyond their final assessment. Graduates join an alumni network that spans the whole of Europe, with ongoing access to job opportunities, career advice and industry updates. CVs will be actively shared through professional networks, increasing visibility and helping students connect with the roles that match new skills.
Learn more and take the next step
Explore how the Digital4Business Master’s programme is transforming digital education through collective upskilling, with a commitment to long-term outcomes, and a deep connection to the real world of work.
Find out more here.